In 2022 Cricket Wireless asked to Dieste to create a HBCU campaign from my "Network" platform showing the connections between the people in the community with one another and the connections with Cricket Wireless. I concepted the idea of working with hexagons to create a feel of unity, I crafted the costuming of both live talent and characters, I scoured countless discographies to find the right feel for our original audio and I prepped the blocking for animation. I worked with editors to ensure cutdowns of 15 and 6 seconds were created from original 30s to keep budgets low and assisted in casting our real life college student ambassadors for the spots.
In 2021 Cricket Wireless asked Dieste to Concept an execution for their HBCU partnership. As part of the team I was responsible for collaborating on concepts, creating key frames and assisting with direction during the shoot. Below is the final deck presented before production. The commercials themselves are currently unlisted on the Cricket Wireless Youtube channel.
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